DataDot Technology’s corporate vision is to be a global leader in asset identification through a specialisation in microdot technology. Since July 1996, DataDot Technology - formerly National Personal Valuables Register, trading as Identify Australia Pty Ltd - has been working with insurers and law enforcement agencies around Australia and overseas, studying many industries suffering from the ever increasing cost of crime. Their focus on the beneficial impact of improved identification technologies and the ease of application to high risk goods has already gained acceptance in a number of target markets.

DataDot Technology’s 'VIN Dot' spray application has already been described as a 'world best practice for vehicle identification.' Australia is leading the world with eight manufacturers/importer distributors committed to applying DataDot VIN Dots to new vehicles. They include BMW, Mini, Porsche, Holden Special Vehicles (HSV), Ford Performance Vehicles (FPV), Mitsubishi, Audi and Subaru. The system has revolutionised attitudes on security marking since, for the first time, economic and effective saturation marking of DataDot VIN dots has come within the reach of manufacturers. As a result, Australia has become the benchmark for similar industry initiatives to be followed by other countries around the world.